Lifestyle Business

We engage in various businesses that support better customers' lifestyles utilizing our experience in the Motorcycle Business.

Business field

Insurance Sales Business

We offer a comprehensive service through offering various insurances related to motorcycles.

Vehicle liability insurance and optional insurance provide different levels of compensation if the unexpected occurs. Vehicle liability insurance only applies in a certain range of circumstances, and only provides compensation if the other party is injured in an accident. Enrolling in optional insurance ensures compensation for the customer's own injuries and motorcycle, as well as the vehicle or property of the other party.
During the sales process for our motorcycles, we offer insurance plans suited to each individual customer as an insurance sales agent—this one-stop process covers all aspects involved with purchasing and signing up for insurance.
We can also provide insurance policies covering theft or robbery of customer's motorcycle for peace of mind—feel free to ask us for more information about insurance for your motorcycle.

Vehicle Coating Business

We offer services to protect customers' beloved vehicles and to keep their beautiful state for long time with our unique coating technology.

The KeePer Coating service popular with cars can also be provided for motorcycles, which protects our customer's precious motorcycles from dirt and helps to keep them looking great for long periods of time. Three types of coatings—from a trial coating to top-of-the-range protection—are available at all BIKE O stores around Japan, with the highest grade ECO DIA provided for the first time in the motorcycle industry.

Luxury brand item purchasing and sales business

We aim to expand our reuse business beyond motorcycles.

We have devised a new corporate mission: "We create excitement the world has never seen before" toward achieving sustainable growth. In addition to entering new businesses that create synergies with the motorcycle business, like transportation infrastructure, leisure, and life design, we are aiming to become a life-design company that goes beyond the long-loved bike life through fulfilling our social responsibility by helping to resolving social problems.
With this in mind, we signed a franchise contract with K-Brand Off, a group company of the leading brand and fashion industry player Komehyo Holdings, to operate franchise stores that purchase brand bags, watches, jewelry, jewels, etc.

Position of the Lifestyle Business
(business matrix)

Mobility Business Leisure/Outdoor Business
(Priority development areas)
Lifestyle Business
Reuse Own company
   
FC business alliance
 
Other than reuse Own company
FC business alliance
 
Reuse FC business alliance
Other than reuse Own company
Other than reuse FC business alliance