Through businesses centered on motorcycle purchasing and sales, we have worked to strengthen our business foundation and improve our earnings structure while the addressing changes occurring throughout the market environment and customer needs.

In recent years, the environment surrounding the motorcycle market has reached a major turning point due to changes in demographics, diversifying consumer behavior, and advances in digital technology. We recognize that such changes are creating circumstances that cannot be addressed by management that involves simply extending conventional approaches.

Based on this recognition, we adopted "Break the Mold and Create New Values and Excitement" as our new corporate philosophy from December 2025. This is a statement of intent to move to the next stage of growth through ideas and actions not bound by existing frameworks in a rapidly changing era, while continuing to value the business foundation and strengths that we have cultivated.

Our strengths lie with our appraisal capability based on unified nationwide standards, a flexible sales structure combining wholesale and retail, and broad customer touchpoints that span the entire motorcycle lifestyle.

Building on these, by advancing marketing sophistication, leveraging CRM, and boosting operational efficiency through DX, we will continue delivering value rather than being involved in mere transactions.

We also believe that people are the source of growth. By investing in human capital, we will boost productivity and added value and build an organization that views change positively and takes on challenges.

We are convinced that accumulating the actions of each employee makes our philosophy tangible and leads to enhanced corporate value.

Atsushi Sawa Representative Director,CEO