Until now our business has mainly focused on purchasing and sales of motorcycles, but looking ahead, we are planning to strengthen our efforts in the three domains of the Mobility Business, Leisure/Outdoor Business and Lifestyle Business by concentrating on the reuse sector and sectors other than reuse through our own operations or that of franchises and partnerships. In light of this, we developed our business models and built up the Mobility Business and Lifestyle Business with the aim of achieving long-term corporate growth, but we are planning to focus more on developing the Leisure/Outdoor Business in the future.

Our corporate mission for sustained growth has been "We create excitement the world has never seen before." This outlines our aim of becoming a life-design company that transcends bike life, to remain vitally active for 50 years and even 100 years from now. To achieve this, we are leveraging our know-how and strengths in the Motorcycle Business to enter new businesses that create synergies with the Motorcycle Business as a stepping stone toward a new stage. And to fulfill our social responsibility, we are promoting ESG management to help resolve social problems outside of the motorcycle sector and continue being a company cherished by customers.

Finally, to achieve our corporate mission, the first step is to bring to life our vision of becoming "lifelong partner in the motorcycle lifestyle." "lifelong partner in the motorcycle lifestyle," expresses our aim of evolving as a brand from "BIKE O for selling your motorcycle," the conventional stores that specialize in purchasing motorcycles, to BIKE O as a brand that offers a comprehensive range of motorcycle-related services, a brand that is known for offering everything to do with motorcycles. We intend to make ourselves a company that further completes the satisfaction of each and every customer, earning the long-term support of most customers, and also creating a more abundant motorcycle lifestyle together with them.